Board of Directors

  • Dunde Yu

    Chairman of the Board

    Mr. Dunde Yu is Tuniu's Founder and has served as Chairman of the Board of Directors and Chief Executive Officer since its inception. Prior to founding Tuniu, Mr. Yu was the Chief Technology Officer of in 2006, where he helped become a leading Chinese childcare website. From 2004 to 2006, Mr. Yu served as the Technical Director of Mr. Yu received a bachelor's degree in mathematics from Southeast University in China in 2003.

  • Haifeng Yan


    Mr. Haifeng Yan has served as Tuniu's director since its inception. Mr. Yan is the founder and Chief Executive Officer of Black Fish Financial Group Limited. Mr. Yan co-founded Tuniu in 2006 and previously served as our Chief Operating Officer and President until November 2017. Prior to founding Tuniu, Mr. Yan was one of the founding members and Chief Operating Officer of, a leading childcare website in China, from 2005 to 2006. Prior to that, Mr. Yan served as an analyst of iTech Holdings Limited in 2004.

  • Jie Zhu


    Mr. Jie Zhu has served as Tuniu’s director since February 2016. Currently, Mr. Zhu serves as general manager of HNA Tourism & Hospitality Business Unit. After joining HNA Tourism Group in 2011, Mr. Zhu headed the investment and securities business divisions of HNA Tourism Group and its subsidiary Beijing Tourism Investment Fund. Mr. Zhu holds an MBA from Glendon-York University.

  • Kun Li


    Mr. Kun Li has served as Tuniu's director since April 21, 2020. Mr. Kun Li currently serves as the vice general manager of asset management in HNA Tourism & Hospitality Business Unit. Mr. Li joined HNA Group in July 2013 and has previously served as president of HNA Tourism Innovation Ventures, deputy director of the investment committee in HNA’s Travel Innovation Platform and general manager of strategic coordination in HNA Hotels and Resorts. Mr. Li has extensive experience in the fields of tourism and investment. Mr. Li received a master's degree in financial modeling from University of Glasgow in November 2012.

  • Frank Lin*


    Mr. Frank Lin has served as Tuniu's director since December 2009. Mr. Lin is a general partner of DCM, a technology venture capital firm. Prior to joining DCM in 2006, Mr. Lin was chief operating officer of Sina Corporation, a Nasdaq-listed company. He co-founded SINA’s predecessor, SinaNet, in 1995 and later guided SINA through its listing on Nasdaq. Mr. Lin had also held various marketing, engineering and managerial positions at Octel Communication Inc. and NYNEX. Mr. Lin currently serves on the board of directors of various DCM portfolio companies, including Vipshop Holdings Limited, China Online Education Group (51, and Inc., which are NYSE-listed companies. Mr. Lin received an MBA degree from Stanford University and a bachelor’s degree in engineering from Dartmouth College.

  • Tao Yang*


    Mr. Tao Yang has served as Tuniu's director since May 2017. Mr. Tao Yang currently serves as Executive Vice President of International, Ltd in charge of its Travel Business Unit. Mr. Yang has held a number of technical and managerial positions after joining in in 2000. Mr. Yang received an EMBA degree from China Europe International Business School and a bachelor's degree in mechanical engineering from Shanghai Jiaotong University.

  • Onward Choi*


    Mr. Onward Choi has served as our independent director since May 2014. Mr. Choi was the acting chief financial officer of NetEase Inc., a Nasdaq-listed company, from July 2007 to June 2017. Mr. Choi currently serves as an independent non-executive director and the chairman of the audit committee of Beijing Jingkelong Company Limited (HKEX: 0814) and Wise Talent Information Technology Company Limited (HKEX: 6100), both of which are listed on the Hong Kong Stock Exchange. Mr. Choi is a fellow member of the Association of Chartered Certified Accountants, CPA Australia, and the Hong Kong Institute of Certified Public Accountants. Mr. Choi received a bachelor’s degree in accountancy with honors from the Hong Kong Polytechnic University.

  • Jack Xu*


    Mr. Jack Xu has served as Tuniu’s independent director since May 2014. Mr. Xu is the managing partner at Seven Seas Venture Partners. Mr. Xu served as President and Chief Technology Officer of Sina Corporation, a Nasdaq-listed company, from January 2013 to February 2015. Prior to joining Sina Corporation, Mr. Xu worked at Cisco as the Corporate Vice President of the Communications and Collaboration business unit. Previously, Mr. Xu served as Vice President of Engineering and Research at eBay from October 2002 to April 2008 and Chief Technology Officer at NetEase from May 2000 to July 2002. He led Excite’s search engine development in 1996, while pursuing a Ph.D. at the University of California at Berkeley. Mr. Xu received a bachelor’s degree and a master’s degree in information management from Sun Yat-Sen University in China.

  • Shengli Hu*


    Mr. Shengli Hu has served as our independent director since May 2017. Mr. Hu currently heads the strategic partnerships division and serves as a senior vice president at Mr. Hu oversees JD’s cooperation with business and technology partners, aligning such cooperation with the business strategies, sustainable development and social responsibility of Mr. Hu joined in 2014 and has held several senior roles at such as the president of JD Fashion and Lifestyle from January 2018 to April 2019 and the president of JD Electronics and Lifestyle from January 2016 to January 2018. Prior to joining, Mr. Hu was a vice president of FunTalk from 2011 to 2013. Prior to joining FunTalk, Mr. Hu held several senior roles at China Unicom. Mr. Hu received a master’s degree in business administration from Hunan University.

  • Cindy Chen*


    Ms. Cindy Chen has served as Tuniu's director since May 2015. Ms. Chen is a managing director at Hony Capital specializing in the Internet, high-end manufacturing and new energy sectors. Ms. Chen has a deep understanding of the commercial environment and enterprise management in China. Prior to assuming her role at Hony Capital, Ms. Chen held key finance roles with the Lenovo Group. Ms. Chen holds a bachelor’s degree in economics from Beijing Institute of Petrochemical Technology and an EMBA degree from China Europe International Business School.

  • * Recognized as Independent Director by the Board of Directors.